Q3: What kind of media institution might distribute your media product and why?

Which cinemas are most likely to distribute the thriller?

Based on the targeted audience the line of cinema that we would aim to exhibit our thriller would be most likely Cinema-City. Primarily because this line of cinema's produce a very stylish and 'comfortable' cinema experience, providing appertisers and refreshments that would suit our niche market of 20-35 year olds and ever so slightly appeal more to the female target audience. It creates the most comfort, I feel, in terms of cinema seating/experience which means that the audience are able to focus purely on the film in hand. When it comes to thrillers, the more ivolved and engaged the audience are the more effective that it will be when creating/building tension. It is also owned by the company 'Picture house' which aim to "Screen a range of features from art-house, independent, classic, documentary and world cinema films to Hollywood blockbusters."

This is of importance because not many cinemas appreciate art-house/independent films, and our thriller is an art-house type since it is not made for a mainstream consumer but more for creative purposes, exploring a classical, reasonably small sub-genre of thriller. The cinema looks visually stylistic, effort has been made to keep the medieval building in good condition, added with glamorous windows and a placard naming the cinema. Therefore the audience attracted to this cinema are likely to be attracted to our thriller. There would be little point in exhibiting our Film Noir in Vue Cinemas or Odeon, as these are for more family/teenage mainstream films with extremely large budgets and expensive CGI and 3D effects, featuring numerous A-list actors. It would not be suited to the target audience at all. For example Great Expectations was recently released in Cinema City - a very classical, romantic story based in a different time completely for a niche audience, looking for a reasonably interlectual movie.  Despite featuring a couple of A-list actors such as Helena Bonham Carter, it poses similarities between our thriller such as an underline forbidden romance, some glamorous characters (Ester) and the theme of a ruined marriage.

Which film distribution company would distribute ‘Scarlett

How could digital technologies offer new distribution opportunities?
Considering the targeted audience, all of the audience should be more than used to social networking and exploring digital technology. However aiming for more mainstream technologies, such as YouTube for promotions/a trailer, and Video-On-Demand services eg. LoveFilm. Especially since LoveFilm is most appealing to young people/ our target audience, due to an elder demographic having a preference to DVD's and very young people would have little access. It is perfect for stay-at-home saturday night movies, for those who have outgrown partying/need to wind down from work, therefore would make a clear access point for our targeted demographic. The film would therefore be spread out to the audience that we were aiming for. Also technologies such as the internet should include reviews on the film, therefore creating an internet buzz.

Would your status as a student film-maker offer opportunities for distribution?

Being a student film maker would give me the opportunity to go to a range of student film festivals throughout Europe, displaying my film to eventually a wide range of people creating and generating interest about it.  At these film festivals are people extremely passionate about the film industry and therefore would appreciate art-house or unusual films slightly more, if it was interesting with good editing, camera work and themes etc. There are many film festivals that are only open to students as the industry aim to get young people involved, therefore there are more film festivals open for me than if I was much older. Not only this but the audience would expect a student film-maker to possess a good imagination and therefore new/versitle ideas.

Box office mojos information
In terms of distribution LA Confidential (1997) had a very large domestic gross of $64,616,940 and it was released worldwide. Ideally 'Scarlett' would be distributed worldwide in order to reach the largest niche market possible (obviously there will be possible viewers all over the world including America) yet since the film is more focused on artistic and creative aspects, more than appealing to a large demographic on order to generate a large amount of money at the box office, the European market is much more suitable. However LA confidential had many variations from 'Scarlett' for example many A-list actors (Russel Crowe) and a huge budget with a much broader (worldwide) target audience. Therefore from this I can expect that our thriller wouldn't be distributed worldwide as it avoids certain aspects that LA Confidential include to appeal to a massive audience, including
an American audience. However our thriller is aimed at a niche, more art-house and therefore European market, it would have a similar target audience in the sence that it would be aimed at various multi-cultures.